In the vein of superhero movies, I created a variant poster for each actor. Ultimately, for this emerging theatre company, this was a very successful marketing tactic as it encouraged actors to share ads, generated greater ticket sales from friends and family, and also bolstered poster sales post-show.
One of the ten variant posters. Trivia: those with the purple eyes create robots, those with the blue eyes are part of the human populace, and those with red eyes are robots.
One of ten variants modified for use on Instagram.
One of ten versions of the Facebook cover photo.