marisa darabi | inkyletters
lettering & Illustration
Michaela.jpg

Universal Robots

I created posters and related print and social media assets for Quantum Dragon Theatre's production of Universal Robots by Mac Rogers. A play inspired by Karel Capek’s R.U.R., the story takes place in an alternate 20th century where the hubris of man leads to the rebellion of robots. I had already established a consistent theme for the theatre company’s season: black and white photography-based posters with a screentone overlay accompanied by a small splash of color, so I was working within those brand parameters. For this show, the splash of color went into the eyes to suggest unhumanness without resorting to camp. I used different colors for each set of characters as an Easter egg for folks to understand post-show, keeping audiences engaged even after they’ve left the theater.

 In the vein of superhero movies, I created a variant poster for each actor. Ultimately, for this emerging theatre company, this was a very successful marketing tactic as it encouraged actors to share ads, generated greater ticket sales from friends and family, and also bolstered poster sales post-show.

In the vein of superhero movies, I created a variant poster for each actor. Ultimately, for this emerging theatre company, this was a very successful marketing tactic as it encouraged actors to share ads, generated greater ticket sales from friends and family, and also bolstered poster sales post-show.

 One of the ten variant posters. Trivia: those with the purple eyes create robots, those with the blue eyes are part of the human populace, and those with red eyes are robots.

One of the ten variant posters. Trivia: those with the purple eyes create robots, those with the blue eyes are part of the human populace, and those with red eyes are robots.

One of ten variants modified for use on Instagram.

One of ten variants modified for use on Instagram.

 One of ten versions of the Facebook cover photo.

One of ten versions of the Facebook cover photo.