I used a light, warm color scheme against a dark background to evoke the comfort without sacrificing an eye-catching pop. The pinks adds a suggestion of a modern and feminine approach.
The floral elements in the lettering and the logo refer to my use of nature and floral environments. The eye peeking out in the logo has the double meaning of revealing one’s true self in a photo, but also being able to comfortably be that self in front of my lens.
I chose a hand-drawn feel to evoke the intimacy and simplicity of my process as well as the natural look of my editing.