I wanted a chalky, handmade feel to my business cards, ultimately printing them on matte, textured paper to enhance this aspect.
My logo image came out of this unused concept from a while back. Much of my personal illustration work includes hand, floral, and skull motifs. I enjoyed how I had managed to incorporate all of these into one image.
I redrew the image in black and white, adding details to the skull. This style and color scheme better evoked my personal style.
I wanted to use a more formal and stylized font for my business name to emphasize my work with lettering. The flourishes also suggest my work with calligraphy as well as floral illustrations and embellishments.
I used a very sharp, almost careless style of lettering on the back to echo more of my personal style and contrast with my title on the front.