marisa darabi | inkyletters
lettering & Illustration
inkybizcardmock.jpg

Personal Branding

I struggled quite a bit with my personal branding as the type of work I create has evolved so much over the years. However, out of unexpected origins, I finally put together a look which clicked.

 I wanted a chalky, handmade feel to my business cards, ultimately printing them on matte, textured paper to enhance this aspect.

I wanted a chalky, handmade feel to my business cards, ultimately printing them on matte, textured paper to enhance this aspect.

 My logo image came out of this unused concept from a while back. Much of my personal illustration work includes hand, floral, and skull motifs. I enjoyed how I had managed to incorporate all of these into one image.

My logo image came out of this unused concept from a while back. Much of my personal illustration work includes hand, floral, and skull motifs. I enjoyed how I had managed to incorporate all of these into one image.

 I redrew the image in black and white, adding details to the skull. This style and color scheme better evoked my personal style.

I redrew the image in black and white, adding details to the skull. This style and color scheme better evoked my personal style.

 I wanted to use a more formal and stylized font for my business name to emphasize my work with lettering. The flourishes also suggest my work with calligraphy as well as floral illustrations and embellishments.

I wanted to use a more formal and stylized font for my business name to emphasize my work with lettering. The flourishes also suggest my work with calligraphy as well as floral illustrations and embellishments.

 I used a very sharp, almost careless style of lettering on the back to echo more of my personal style and contrast with my title on the front.

I used a very sharp, almost careless style of lettering on the back to echo more of my personal style and contrast with my title on the front.